01 / 04
the single page
fixed fee$450
- One page, up to 650 words: homepage, about or a single service
- One 30-minute voice interview
- Two rounds of edits
- First proof on working day four
narrative copywriting · new york, ny
letterpress& lantern
Brand voice guides, website pages and launch emails for founder-led B2B and wellness companies — fixed fees, $450 to $1,400.
We set your sentences the way a press sets type: slow, inked, pressed into the paper until you can feel the bite. Then we read them aloud by lamplight to hear if they sound like you.
- first proof on working day four
- fee agreed in writing before the first word
- 20 exchange place · new york, ny
01 / 06
house rules, said out loud
- ink you can almost smell
- sentences with a grain to them
- one voice, written down once
- emails that sound like you on a slow tuesday
- texture before adjectives
- the price agreed before the first word
02 / 06
pull a sample from the type drawer
Every line below was written for a made-up company, to let you hear a voice before it’s yours. None of it is client work.
voice guide · page 3
words we keep
- warm
- plain
- a little
- we
words we retire
- synergy
- solutions
- journey
- unlock
sample · a bone-broth subscription
We deliver nourishing, high-quality wellness solutions.
Thursday, four o’clock: a quart jar still warm through the paper bag, steam fogging the lid. Ginger first, then bay, then the long quiet of marrow.
studio rule no. 3
read every sentence aloud at a kitchen table. if it clatters, it goes.
subject lines · a sleep clinic that doesn’t exist
- the window you left open at 2am
- a pillow that remembers
- seven hours, no heroics
sample · a freight-software firm
Our platform streamlines procurement workflows.
Purchase orders stop living in four inboxes. They live in one, and it’s quiet.
preheader · autumn offer
The kettle’s on. So is the fall offer — until Sunday night.
03 / 06
call, proof, press: how a page gets made
Founders tell us the same thing on the first call: the business sounds warmer in the kitchen than it does on the website. We write down the kitchen.
Letterpress & Lantern is a small studio on Exchange Place in New York, NY. A single page moves like this; the bigger packages stretch the middle, not the ends.
- day 0
the kitchen-table call
Forty minutes. You talk, we listen for the room: what it smells like when a customer walks in.
- day 1–2
the voice interview
Recorded with your OK, then transcribed. We underline the sentences you’d actually say.
- day 4
first proof
Pulled hot, like the first sheet off the press. You mark it up in the margins.
- day 5–6
second pull
Two rounds of edits are in the fee. We re-ink, re-read aloud, and tighten.
- day 6
handoff
Clean files in a shared doc, plus a one-page cheat sheet for whoever writes as you next.
04 / 06
four fixed fees, each with its own weight
Priced before the first word is set. Half begins the project, half is due at handoff.
02 / 04
the lantern sequence
fixed fee$685
- Five launch emails, each with three subject lines and a preheader
- Send order and timing notes
- One 40-minute call about the offer
- Two rounds of edits
03 / 04
the voice guide
fixed fee$1,085
the one we’d start with- A 14-page guide: how you sound, the words you keep and the ones you retire
- Twelve before-and-after rewrites from your own pages
- A one-page cheat sheet for anyone who writes as you
- Two rounds of edits, about twelve working days
04 / 04
the whole lantern
fixed fee$1,400
- The voice guide, plus up to five website pages written from it
- A three-email welcome sequence
- Three rounds of edits across the lot
- Two working sessions, by phone or at Exchange Place
Not sure which weight fits? Talking beats typing. Ring the studio on a weekday and we’ll tell you honestly which one to skip.
ring (716) 861-5444pay by card or ach · invoices sent at kickoff and handoff
05 / 06
pack the type case: what to bring to the first call
messy is fine. we’ve seen messier.
a.
Three sentences customers have said about you, in their words, typos and all.
b.
Your last pricing page or menu, however messy it is today.
c.
A photo of the room where the work happens.
d.
The email you cringe at. We’ll tell you why it almost works.
e.
Five words you’d never say out loud to a customer.
f.
A launch date, real or hoped-for.
05 / 06 · asked often
questions people ask before they sign
why a fixed fee and not an hourly rate?
Because a page shouldn’t cost more on the days the sentence won’t come. You get the price in writing before we begin, and it stays the price.
what if the first proof doesn’t sound like me?
Then we’ve learned something cheap and early. The voice interview is recorded, so we go back to what you actually said, not our guess at it. Two rounds of edits are included in every package.
do you only write for wellness and b2b?
Those are the rooms we know best: studios, clinics, consultancies, software with a human behind it. The real filter is founder-led. If the person whose name is on the door still reads the emails, we’re a fit.
how long until I see words on a page?
A single page reaches first proof on working day four. The voice guide takes about twelve working days from first call to handoff.
can you design it or send it for me?
No. We write; your designer or email platform does the rest. We hand over copy in a shared doc with margin notes on tone, spacing, and where a line wants room to breathe.
06 / 06
ready to start? send us the first paragraph.
Tell us what you sell and how it sounds on your best day. We answer within one working day, Monday to Friday, with a time for the kitchen-table call.
(716) 861-5444
newbusiness@letterpresslanterncreative.com
20 Exchange Place Apt624, New York, NY 10005
Mon–Thu 9:30am–4:30pm · Fri to 3pm
find the door on exchange place